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All case studies
Atlas Freight
One dispatcher now runs 3× the lanes
Six windows across two monitors, everything at equal weight. We rebuilt the load board as an exception surface.
- Industry
- Logistics
- Year
- 2024
- Services
- Design system, Dashboard design, Front-end handoff
- Team
- Design lead, Dashboard designer, Front-end engineer
The challenge
Atlas dispatchers ran six windows across two monitors. The load board showed everything at equal weight, so a truck three hours late looked exactly like one running on time. Training a new dispatcher took eleven weeks, mostly spent memorising where things were.
Our approach
- 01Treated the board as an exception surface rather than a data table
- 02Compressed normal loads to a single quiet line; off-plan loads expand with context
- 03Introduced a monospace numeric scale and four severity states
- 04Added a keyboard-first command layer to replace window juggling
- 05Shipped tokens and React components alongside the design
Results
- 3×
- Lanes handled per dispatcher
- 11 → 4
- Weeks to onboard a dispatcher
- 0
- Redlines needed at handoff
In the client's words
“We asked for a redesign of the load board. What we got was a different idea about what the board is for.”
Outcome
- 3× the lanes per dispatcher
- Dispatcher onboarding from eleven weeks to four
- Zero redlines needed at handoff